Art Marketing Research (2014)

New Digital Art Marketing Research

Leveraging my experience as a digital marketing professional, I have conducted some new research with the goal of educating artists about how to approach sales and marketing online.  The research is based on a survey I conducted.  The report is available below, and includes some interesting data and insights.  I conducted research last year as well, available here.

As always, I’d like to hear from you.  Please enter your feedback on this blog post’s comments.  Cheers!

Art Marketing Research (2014)
Art Marketing Research (2014)
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6 thoughts on “New Digital Art Marketing Research”

  1. Ed, great job. I couldn’t help but notice that some of the artists listed income as zero, time spent as artists, zero.
    If they haven’t sold, what are they contributing?
    Also, the correlation in ages of the artists and the ages of the buyers may show that the group of 45-55 is making art that appeals to their age group and selling to same. If you surveyed 18-24 separately, their buyers range would probably mirror their own for the same reason.

    1. Yes, there are a number of artists with zero sales, but they probably didn’t impact the results because those artists didn’t respond to the subsequent sales effectiveness questions. But good point, in any future surveys I’ll want to branch those people out.

      Good question regarding age correlation. At same point I was thinking about exploring cuts of the data that way.

      Thanks for your feedback, Kathy!

      1. My pleasure, Ed. Next year I hope to take part in the survey myself, I just sold my first painting! Keep up the good work.
        Kathy

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