Ed Terpening


  • Thought Leadership
  • Web 2.0, Social Media, Communities
  • Product Management
  • Internet Media
  • Web Development
  • Public Speaker
Wells Fargo
(2006 - present)
Vice President, Social Media Marketing · May-'06 - Present
Responsible for strategy and development of marketing programs for Internet-based social media / communities, including the development of Wells Fargo-branded blogs, MySpace, online video contests on YouTube social networks, such as Facebook.  Launched the first blog by a major US bank ("Best of the Web" award, 2006) and dedicated social media team.  Founding member of The Blog Council.  Represent Wells Fargo in the press and speaking engagements, including Forrester Finance Forum, BlogWell and Community 2.0.  Quoted in press as diverse as American Banker to USA Today.

Independent Consultant

Providing consulting services to both small businesses and FORTUNE 100 corporations in the areas of web development and internet communities, including Internet Sites, Blogging, Wikis, and RSS.  Clients include CNET Networks, Wells Fargo Bank, Adjunct and several small businesses. Defined and launched first blog by a major US Financial Institution (Guided by History, for Wells Fargo Bank).

CNET Networks

Associate Vice President, Product Management · July ‘99-January ’03
Responsible for strategy and development of CNET’s web sites for the IT audience, representing over $5M in annual revenue.   More than tripled traffic and revenue with successive product releases through worldwide syndication, marketing, user-testing, and close collaboration with our sales force.  Sites included daily original editorial, analyst reports, an IT hardware/software product catalog, community/message boards, paid content and several directory systems. Managed a cross-country team of 15 that included technology/IT, content development/production, product catalog production, and business development.

Director, Internet Community Products ·
July ‘99-January ‘00
As CNET’s first Director of Community, developed CNET's overall community strategy and responsible for increasing user-contributed content and interaction on CNET sites by ten-fold.  Managed editorial, production and tech teams responsible for message boards, user opinions, and other products.

Director, IT Systems Engineering
· October, 1997-July 1999

Managed a department of 6 IT Project Managers, each responsible for the development of systems requirements and project management of new products, including Internet sites and technology infrastructure. Responsible for defining best practices in Internet software development, business planning and global technology strategy.

Technical Director, Snap! Online
· September, 1996-October, 1997
Project-Managed the IT development of Snap! Online, CNET’s first consumer portal. As CNET’s first San Francisco-based technology manager, developed key infrastructure required to build Snap--by far the largest and most complex IT development effort undertaken there. Successfully managed the on-time development of the web site and several CD-ROM titles. Hired and managed partner consulting companies to assist with development, quality assurance, and public beta programs.

Cisco Systems

IT Manager, Cisco.com · May, 1995-September, 1996

Reporting directly to the CIO, managed team responsible for the development of Internet web sites (http://www.cisco.com), corporate Intranet, CD-ROM products, and Cisco’s first e-commerce software store. Managed critical transition of Cisco’s first web site from an R&D endeavor to an integrated sales/marketing/support and e-commerce site. Managed document management team, web masters, and e-commerce infrastructure development. Frequently presented Cisco’s own use of e-commerce at customer briefings and conferences worldwide.

Manager, IS Tools & Technology · September, 1993-May, 1995

Managed development of first integrated corporate Intranet at Cisco.  Lead Webmaster’s and Human Interface groups, each responsible for defining company-wide best practices and technology.

Managed department responsible for selection and deployment of all IT tools and technology across Cisco worldwide. Group’s responsibilities included IS technical infrastructure, transaction-processing development, database tools/technology, personal productivity and groupware. Managed DBA’s, and defined standards and tools for database development. Responsible for software license negotiation. Consulted on Data Warehouse projects.  Lead technical evaluation and RFP selection of enterprise applications, including ERP.

Apple Computer

IT Manager, Data Warehouse Tools Group · October, 1991-September, 1993

Lead a group of 7 software engineers in the development of Data Warehouse reporting tools.  Supported commercialization of technology by selecting leading ISVs and negotiating licensing terms.

Lead an international team of software engineers in the rapid development of Data Warehouses and reporting tools for Apple Japan and Apple Far East. Project set the standard for development of Data Warehouse-based decision support solutions for Apple. Received awards of recognition from Apple Pacific IS and the CIO.  Demonstrated solution at Apple’s Corporate Briefing Center, DBExpo, and Enterprise Computing Conferences (Latin America & US).

Defined IT developer support services and training. Developed courses in technical architecture and Data Warehouse.  Received honor of Apple Faculty Teacher of the Year in 1992.

Senior Systems Analyst · October, 1989-October, 1991

Provided strategic projects with IT consultation, with a focus on advanced software engineering practices, Information Repository, Data Warehousing and IT architecture.  Lead several worldwide teams responsible for the assessment of technology for Apple, including enterprise software RFPs ( ERP).

Ford Aerospace

Software Analyst · January, 1987-October, 1989
  • Responsible for evaluating and infusing advanced software technologies into the company.
  • First to implement UNIX workstations for Computer-Aided Software Engineering (CASE).
  • Member of Ford’s Corporate Software Engineering Steering Committee. Reported my own research in areas such as software metrics, SEI assessment, and software reuse in Japan.
  • Provided consultation on software tools/methods to application programmers in support of Government proposal efforts.

Rockwell International

Software Engineer · March, 1983-January, 1987
  • Responsible for the development of software components for ground-based satellite operations for the USAF’s Global Positioning System (GPS).
  • Responsible for software development supporting simulation of advanced satellite communications architectures for the USAF’s Strategic Defense Initiative.
  • Responsible for development of software systems in Ada, Pascal, and FORTRAN on DEC/VAX, DG, and Cray super-computers.
  • Received USAF and Rockwell special commendation awards for my contribution to the GPS program.

California State University, Fullerton
June, 1985 – B.S. Computer Science

University of California, Irvine Extension
1989 -- Post-graduate work in Advanced Computer Technologies

University of California, Berkeley Extension 
June, 1999 – Extension courses in Internet Copyright Law,  Digital Millennium Copyright Act


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